IBM Sales Kickoff

SKOs are award-winning, best in class quarterly interactive and hybrid event, serving IBMers and business partners.

Delivered in the four main geographies. The four geos are Americas, EMEA, APAC & Japan totaling 16 events each year. The event series that unites Sales, Marketing, and Business Partners in a dynamic hybrid experience, blending virtual and face-to-face interactions to drive innovation and collaboration.

Key Roles

Art Direction

Event Design

Presentation Design

Logo & Branding

Stage Design

As the art director and lead designer for the Sales Kickoff event series, I crafted visually captivating experiences and dynamic layouts that transform a three-day, quarterly, four geo-led gathering into a seamless, engaging showcase of innovation and strategy.

Work encompasses logo design, brand guidelines, website, deck templates, watch party media kits, printed event signage, social & Slack campaigns, virtual stage design built on Unreal Engine, lighting and camera placement, costume choices, lower thirds, title and transition cards, intro and outro videos, and physical stage backgrounds.

Art directed every level of SKO from branding and concept development, in person and virtual event design execution, oversight of third party vendors and agile decision making/execution to make tight deadlines.

Branding & Visual Design

Brand guideline highlighting logo use cases and grid system

Deck template for speakers

32K virtual attendees and 8K onsite attendees

Around 171 watch party locations globally.

Over 40,000 attendees each quarter

Log in screen for virtual attendees

Production & In-Person Interactions

Virtual stage design

Virtual stage during live event

”The Inside Scoop” segment and live guest speakers were part of the broadcast

Pop up design for watch parties

Watch party media kit for each flagship location to utilize and print locally

SKO watch parties in action!

Highlights

Recipient of 11 Telly Awards and 2 Stevie Awards for excellence in video and television.

  • Achievement in the Digital Transformation of Sales Operations

  • Branded Content - Virtual Events & Experiences

  • Branded Content - Remote Production

  • Workplace Culture, Employee Communications, Internal Communications, Training for Corporate Use