Exponent

A digital quarterly publication proven to increase engagement

Exponent is a digital quarterly publication proven to increase engagement, sharing, and pages-per-visit for IBM Financial Services and Insurance. Exponent was transformed from a monthly 30-page embedded PDF to a mobile app, that is easily read, navigated, and shared.

Key Roles

Wireframing

UX/UI

Mobile Design

Content Design

The digital version is to make the quarterly publication more digestible, navigable, and engaging.

The goal is increased visits and engagement and increased traffic to solution pages via article pages while keeping the original issue feel.

Highlights

Staggering 2400% increase in views (4.5K to 113K+), skyrocketing from its original viewership and signaling a massive surge in user interest, engagement, and visibility like never before.